in
HONG KONG
Pexels : Digital Marketing photo
Something pop-up and suddenly solves the problem in your life, it changed your mood and your way of thinking. Someone or something connected with you emotionally struck your heart and opened your mind. As you browse the internet while finding solutions to your life situations. Your questions were heard. What could that be? What could help us in this digital age?
You may have heard and seen this before. It is digital marketing. Welcome to the What, Why, and How digital marketing among business owners of a small or big enterprise.
People increase the use of digital media, especially online networks. As for the advantage of using digital marketing, it is the way to communicate promptly, personalized, and with a larger audience. Digital marketing uses the following to communicate to customers may it be consistently, personally, or rapidly. It mainly consists of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Social Media Optimization (SMO), Content Marketing (CM), Content Automation, E-commerce Marketing, E-mail Marketing, Affiliate Marketing, Campaign Marketing, and Influencer Marketing.
We are prone to use electronic devices because of smartphones. If you are an online business owner, you need to know that there are many potential customers on this type of marketing. Aside from reaching a wider audience, you can target also specific customers. It also reaches unlimited potential customers, not unless you did not limit it. It is also profitable, even a small business owner can profit. Added to that, it leads to better decisions to change strategy according to the trends and analysis.
Digital Marketing uses an automated mechanism. Compared to traditional marketing that billboard or newspaper ads, you do not know who have read those previously. Because of this, it lessens your promotions, brand awareness, and your Return of Investment (ROI).
Herewith, a digital marketer like you must know the different uses of each marketing campaign. But thank God, as the digital market becomes popular, so is the trending of the most popular digital marketing platforms specifically in Hong Kong.
POPULAR SOCIAL MEDIA PLATFORMS IN HONG KONG
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
| FB | FB | FB | N/A | You tube | FB | |
| FB | Instragram | |||||
| FB Messenger | We Chat | You Tube | ||||
| We Chat | You Tube | |||||
| Line | SinaWeibo | FB Messenger | ||||
| Skype | TenCent | TenCent | ||||
| Snap Chat | ||||||
| SinaWeibo |
According to different articles, Facebook (FB) is the most common social media platform used in Hong Kong. While Instagram (IG) shows the most prevalence when it comes to yearly data, it falls mostly on TOP 5. Instagram in Hong Kong is currently growing. Here are the benefits of Instagram in an online marketing.
BENEFITS OF USING INSTAGRAM IN ONLINE MARKETING
An online social media marketing application use to capture, screen, and share photos.
The benefit of Instagram is not only for personal use but to take advantage of being a digital marketer who can use a business brand profile that makes it attract more consumers, promote product or services, and develop an awareness of the brand.
If going to use as a personal brand or business brand, the app can easily walk you through simple instructions. But make sure that you know how to attract customers through your profile.
Attracting customers through your profile should be simple yet engaging. The profile seems little but an influential tool. It should clearly show the product or service mission and goal.
By this, capturing the attention of customers through your profile, you can now move to the next strategy which is to promote your products or services like if you want to keep them in your product it is not only through posting pictures, but you also want to hold their attention and to stop on your post product. Through a compelling hashtag, hook, or a call of action.
Lastly, a brand to enable awareness should keep its shareability strategy. Being engaging to customers through post pictures, hook, and CTA is not only the purpose of it but to have a high ROI and build a presence in the online marketing. Some strategists post face as brand photos, run ads, and establish Instagram stories. Also, you may try strategies like posting high-quality content, compelling photos, and logos are a surefire way to stand up globally.
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